Housatonic-based company helps local organizations expand their opportunities for raising needed funds
Housatonic, MA September 13, 2017: Pungl, a brand-new marketplace that aims to transform online fundraising and charitable giving, invites area nonprofit managers, school administrators, town board members, and others who are interested or involved in charitable fundraising to a launch event on October 5 from 12:00 to 7:00 p.m. at Hotel on North in Pittsfield, Massachusetts. One-on-one sessions will be held from 12:00 to 5:00 p.m., with a presentation and Q&A to follow from 5:00 to 7:00 p.m. The event, sponsored by the Nonprofit Center of the Berkshires, will not only introduce Pungl’s concept to nonprofits, but will give them an up-close look at how they can use Pungl to reach beyond a local donor base to anyone in the country who shares similar values, and raise much-needed funds—plus spread the joy of giving.
Recent studies have found that many Americans, including millennials and young professionals, are no longer satisfied with material objects as gifts; instead, they want to leave their mark. Pungl connects donors with the charitable work that means the most to them, whether in their backyard or halfway across the world. They can use the Pungl marketplace to search for a variety of named giving opportunities, from arts and culture programming to projects that support services in a town or community, or causes that have global impact, like animal welfare and refugee aid. Donors purchase the gift for themselves, or to celebrate a friend or family member’s birthday, anniversary, personal accomplishment, or memory. The gift is named in honor of the donor or gift recipient, allowing them to not only help a worthy cause, but also leave a lasting legacy.
Pungl is the result of a brainstorm by 15-year-old Zachary Goffin, a native of Great Barrington and an avid athlete and eBay shopper. Zach attended the birthday party of a friend, who requested that partygoers not bring gifts. Shortly after, at a sporting event, he spied some bricks outside the stadium with donors’ names engraved on them, and had a lightbulb moment.
“The bricks reminded me of what these people are interested in and what they find meaningful,” Zach explains. “I thought there should be a place, like eBay, where you can shop for charitable gifts you can name after people—rather than things—and where browsing one item might lead you to another and another.” He suggested the name Pungl after a word for “giving” that he found while reading the Adventures of Huckleberry Finn.
The concept was then refined and transformed into a new online-giving marketplace by Housatonic-based creative director Abby Tovell, who runs the company. “Pungl really can be a game changer for community-based organizations who need to raise funds, reach a broader audience, and create a broader network of partners,” she says. “Our marketplace levels the playing field for small nonprofits and organizations who might not have a large staff or budget to draw from in creating fundraising campaigns, but who want to harness the combined power of their own creative thinking and our innovative technology.”
Pungl, headquartered in the Berkshires, connects nonprofits and donors with the people, places, and pursuits they love through named-giving opportunities. Based on an innovative “double giving” model, Pungl is the world’s first marketplace for the buying and selling of unique gifts that celebrate actions, accomplishments, and milestones; that support meaningful causes; that inspire substantive conversation; and that give back to the donor or recipient. Because the projects featured on Pungl are accessible to people from a range of backgrounds and budgets, Pungl offers us all an equal opportunity to pay tribute to those we love and to make a positive impact on the lives of others.
Pungl: where generosity meets joy. To learn more, visit www.pungl.com.